In this video, my partner George and I created a mock-up advert for M-AUDIO, focusing specifically on their Keystation 61 MK3 keyboard. Our goal was to highlight the product's portability and its ability to empower music creation anywhere.

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After learning about storytelling in film at a SONDR event, we decided to film in a variety of striking locations with a grand and inspiring feel, deliberately contrasting them with the cramped, uninspiring apartment setting I was in before discovering the product. This visual storytelling was enhanced by an uplifting track I composed, designed to evoke a sense of triumph and magic.

 

The music seamlessly paired with the narrative, resulting in a compelling and motivating ad that celebrates creativity and possibility.